




Hush hush. Soft launch of the Mulberry for Target collection. They did this with the Cynthia Vincent for Target collection as well, and now I have caught on.
The official launch date for this collection is October 10th and the collection is already in stores today, 10 days early. Part of the collection debuted on Gilt for early purchase. Didn't make much sense to pay shipping to buy ahead, plus the hassle of returning to Gilt.
They must have just put these out on the sales floor because there was no presentation or visuals for the line. No indication that the bags were apart of a capsule collection. The bag I purchased was one of the only bags not presented on Gilt. It is a faux leather bag and a pretty good one as far as faux leather goes. I like the simplicity of the design, but it kind of evokes a diaper bag kinda vibe. (Perhaps I've changed one too many diapers.) The hardware is a brushed gold and the turnlock has the inscription "Mulberry for Target." They could have left off the second half of that inscription. I get it, branding. The attrocity is the dangling heart charm. The two piece charm consists of an ultra glossy patent heart and a brushed gold metal heart, again inscribed with "Mulberry for Target". Thank goodness that these tacky charms are removable. I guess you can use it as a key ring or give it to my 3 year to flush down the toilet.
For the quality the price of $50 seems fair. It is a good size bag. And if you want a double duty bag that will serve as your purse and a diaper bag, this would suit you well. This was one of 3 larger bags. One other larger bag was a neon leopard. Need I say more, Ack! All the other bags were on the small if not teeny side. The crossbody mini bag was pretty cute but you can't fit more than your smart phone and lipstick. The structured bags were smaller than your old metal Superman lunchbox. I wasn't crazy about the patent on these structured bags.
Overall I think I bag I came home with was the best of the bunch. I'm on the fence about it. The $50 spent on this bag could go toward a bag that I really love. I better keep that receipt.














